NYCeWheels is a retail shop in the Yorkville section of Manhattan's Upper East Side, founded by Bert Cebular in October of 2001.
NYCeWheels has evolved as a leader in alternative transportation specializing in portable, healthy and fun products to get around on. We began with electric scooters. By now we stock a large selection of unique electric and human powered bikes, folding bikes and kick scooters. We carry high quality products, which have been thoroughly tested and carefully selected by the NYCeWheels staff. We strive to continuously learn what is reliable, practical, and effective for commuters and recreational riders alike. Whether you'll be traveling through bustling city streets, sprawling suburbs or rural areas, we may have the product for you. NYCeWheels' customers have found that folding bikes, kick scooters, electric scooters and electric bicycles are viable forms of transportation.
NYCeWheels exhibits in green and mainstream transportation festivals throughout the Northeast and is an active member of Transportation Alternatives and The National Bike Dealers Association. We participate in many local and regional rides and events, and ride what we sell.
NYCeWheels envisions a bright future through alternative transportation for in particular dense urban centers. Improved air quality, less traffic, easier parking and improved personal health and enjoyment would be some of numerous benefits.
Bert is the founder and fearless leader at NYCeWheels. He seems to know everything about electric bikes, scooters, folding bikes and life in general - without ever referring to a book or manual (at least in front of us.)
Mr. Bailey is the head of security at NYCeWheels. He is a Cavalier King Charles Spaniel, and an enthusiastic chaser of squirrels. When not keeping a watchful eye on the ongoing affairs at NYCeWheels, he enjoys following Bert on his Brompton, begging to go to his favorite corner bar (Bailey's Corner pub) and reading The Economist.
Izzy is the service manager at NYCeWheels. He oversees the repair and assembly of everything we sell. Izzy has been working with Bert since 1996 and he can replace a battery pack blindfolded. We've only seen Izzy take a break once, and it was for roughly ten seconds. His work ethic is both inspiring and intimidating. When his cousins Rey and Omar are in the shop to help they form an unstoppable tag team of repair glory.
Who can turn the world on with her smile? Who can take a nothing day, and suddenly make it all seem worthwhile? Shoi and the name she has developed for herself here at the shop have moved these questions first to being rhetorical and then simply to being moot. Her attention to detail and ability to pick up pretty much anything has had two major results: the rest of the staff kind of looking bad in comparison and Bert spending more time at the bar, knowing that the shop is in good hands. If you receive an item from us in the mail, know that it was packed with Shoi's love and care.
The jack of all trades, Mark comes to NYCeWheels from the bustling metropolis of Wilkes-Barre, Pennsylvania. As a sales representative, Mark can be found unfolding Bromptons and giving Xootr test rides. As a web designer, he has been in charge of writing blogs and correcting Bert's English. As a commuter, he has been in charge of test driving all of the bikes on the dangerously exciting 2nd Avenue Gauntlet. So far, all of our bikes passed the test and he's lived to write reviews. In his spare time, Mark enjoys playing the drums and the saxophone, and has been trying in vain to do both at the same time.
Harrison is a dude. A bike-selling dude. The Bearded Salesmaster, they once called him. These days he's relinquished the face weeds for a more aerodynamic look that shouts "I'm into Black Flag and hardcore punk in general." During his tenure at NYCeWheels, Harrison has developed a lovable hardboiled quality to him. Gruff yet polite. Mothers-lock-up-your-daughters, yet excuse-me-Ms.-allow-me-to-get-the-door-for-you. Heavy metal and cordial handshakes. Harrison trains in jiu jitsu so that he can kick ass all of the time. No further lessons on etiquette, however, were deemed necessary. This guy knows his dessert fork from his salad fork. What a worldly dude! Except on select days, Harrison has begun to slip into the more hidden recesses of the shop. Autographs and pictures of you on his lap are still honored on any of the days that he can be found at the sales desk.
