As a perfect example of the contrast between a big box and NYCeWheels; when I was there a woman came in to ask how to use her bicycle she had purchased at a big chain store. Bert took the time to show her how to fit the bike and how to use it. The store where she bought it didn't care enough to inform her about the product she purchased from them.
Another great thing about NYCeWheels is that if you are the 20,000 customer Bert gives you a free Xootr kick scooter. At least that is what happened to me!
For more of the story and the Xootr MG kick scooter see my blog Free Transportion #3